Oncology / Genentech / Pitch / Launch
Original Ad For The Launch of Kadcyla
iVIS and Mobile
Day One Now approved Ads
Day One Now Approved Vis-Aid
Evolution of The Butterfly Branding
Website With Evolved Branding
MOA Animation For Website
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Kadcyla Patient Brochure
Internal Excitement Campaign
Original Pitch Concept That Won The Genentech Account.
Pitch Concept for Kadcyla Demonstrating the MOA of Drug.
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Role As ACD/Art I was responsible for the original launch, and branding for KADCYLA. I managed a team of integrated art directors, and digital teams as well as interfacing with account teams as well with clients.
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For KADCYLA was the first HER2-targeted treatment of its kind for previously treated metastatic breast cancer. Unique combination of strength, and tolerable yet packs a packs a powerful targeted punch.
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