Oncology / Perjeta / Pitch / Launch
Launch 2 Page Journal Ad
Launch CVA
Interactive Panels/ASCO
Interactive Panels/ASCO
Concept Design For Branded Patient Brochure
New 3 Page Journal Ad Announcing Record Breaking OS Data.
CONCEPT / Ad Announcing Record Breaking OS Data.
Encourages Oncologist to Use Perjeta 1L
CONCEPT / Ad Announcing Record Breaking OS Data.
Encourages Oncologist to Use Perjeta 1L
CONCEPT / Encourages Oncologist to Use Perjeta 1L
CONCEPT / Patient Ad
Encourage Doctors to Use Perjeta Prior to Surgery For Early Stage Breast Cancer
Encourage Doctors to Use Perjeta Prior to Surgery For Early Stage Breast Cancer
Perjeta (pertuzamab) is a chemotherapy, to treat HER2-positive, metastatic breast cancer that hasn’t been treated with with either Herceptin or chemotherapy yet.
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Role I was the lead ACD for developing concepts and launching Perjeta
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