Concept for Hep-C
Public awareness campaign for Hep-c.
Energetic images of people are shown rising above their condition by imitating the wings of the logo Pegasus. It Strongly brands name to the hope it inspires for Hep-c
Idea for posters on subway platforms.
Pegasus wanted to promote their drug as new hope against Hep-C.
We created these public awareness campaigns for the pitch. The rise above concepts were a nod to their pegasus logo.
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Role ACD/Art Concept/Design
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For Pitch Presentation Hep-C Drug
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